Archive for Blog
Email Delivery Tips
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to [...]
The Building Blocks of Social Media for Business
Image by cambodia4kidsorg via Flickr Chris Brogan wrote a great post yesterday for those of you interested in adding social media to your marketing mix. A kind of ‘how do I start’ guide’. …Where do you start? That’s the question I get often when I’m asked how to help a company market using social media [...]
Online Conversations
I found this fascinating quote today: To quote the Cluetrain Manifesto, “markets are conversations,” and marketing to the Internet not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations.abrahamharrison.com You should read the whole article. Related articles by Zemanta The Building [...]
Exporters Using Social Media
So you have heard about Social Media and are wondering how it can help your export business? First, what are the benefits for you? Well global reach is an obvious one. However the true power of social media reach – is the ability to form very powerful affinity networks with people who share common interests, [...]
Social Media – Just One Big Party!
I often get asked how this new social media thing can help my business. Great question and it will take an open mind for those of us who are new at this. It simply isn’t like anything we have done before in marketing. Sales people get it, they totally understand the importance of social networking. [...]
Stay Away From Social Media!
I was at a networking event last night and had many opportunities to talk about my favorite subject -Social Media. Just about everyone business person I had spoken to knew what I was talking about, but none had a applied it to their businesses. Is Social Media for everyone? Here is an excellent article I [...]
Link Baiting – The Art of
Link baiting is content used on websites that other visitors/sites link to because they want to – NOT because you ask them to link to your site. Your goal – people will like your site’s content so much that they won’t think twice about linking to your site. Link baiting can really boost your SEO [...]
Understanding Social Media
There are as many definitions for social media as there are experts in the field, so I won’t try to baffle you with another of my own. As with most things in life it depends where you come from and to be blunt, what’s in it for me. I really like this explanation I read [...]
We Live in Exponential Times
It is halfway through 2009 already and I wonder if it is my imagination or if time seems to be speeding up. Have a look at this video clip on YouTube; amazing facts and figures about the fast life we find ourselves in.
10 things you should cover in your social networking policy
As sites like LinkedIn, Twitter, and Facebook become intertwined with business uses, organizations need to establish guidelines for employees on workplace access and appropriate usage. Deb Shinder looks at 10 key considerations that such guidelines should address. Date: July 14th, 2009 Author: Debra Littlejohn Shinder http://blogs.techrepublic.com.com/10things/?p=875 When the social networking phenomenon began, many companies dealt [...]
