Social Networking

It is no longer cute to say ‘I don’t understand this social media thing’

The rules are changing and businesses have to adapt

“People are in control of social media, not PR firms, marketing departments, newspapers or TV. We need to be aware of the conversations: Listen, Plan and Participate”

Activities performed on social media channels:

The team at Kauri Point Media understand the challenges, and the opportunity social networking has for your organisation.

It all begins with strategy.

1. Education

• Learning about how a social media strategy can work (internally)
• Learning how your customers are using social media and how that effects you
• Having your own social media policy for your staff

2. Prioritisation

• Understanding which social media channels and tactics to use and why

3. Measurement

• Determine the correct measures
• Determining success

4. Culture

• Seeing how social media can play a roll in brand development and all marketing initiatives
• Gaining the knowledge and understanding to make a cultural shift to social media

5. Participation

• Listening to community
• Getting involved and contributing to the conversation
• Earning your reputation